Data protection

Statement on the Collection of Personal Data

This Statement on the Collection of Personal Data ("PICS") is intended to inform you, in accordance with the Personal Data (Privacy) Ordinance, about:

  • The purposes for which your personal data collected by us in connection with your use of this website ("Website") or your purchase of products sold through this Website ("Products") will be used;
  • The parties to whom your personal data may be disclosed; and
  • The contact point for data access or correction requests.

We may revise this PICS by making changes to this page. You should periodically check this page to stay informed of any updates we make.

1. Data User

1.1 ("we," "us," "our") is the data user.

2. Data Subjects

This PICS applies to the personal data of ("you" or "your"):

(a) Visitors: Individuals who visit our Website;

(b) Users: Individuals who purchase, request, or receive products;

(c) Contacts: Individuals who contact us via our Website, email, or other means.

3. What We Collect

3.1 We may collect, store, process, transfer, and use the following types of personal data:

(a) From Visitors:

  • IP address or other unique device identifiers.*

(b) From Users:

  • Username;
  • Account password;
  • Full name;*
  • Email address;*
  • Billing address;*
  • Delivery address;*
  • Payment information;*
  • Phone number.

(c) From Contacts:

  • Full name;*
  • Email address;*
  • Any other personal data you provide us.

*denotes mandatory personal data.

3.2 If you do not provide the mandatory personal data, we may be unable to grant you access to our Website, provide you with our products, or respond to your communications with us.

4. Purpose and Use

4.1 We are authorized to collect, store, process, transfer, and use your personal data for the following purposes:

(a) To provide you with our products, such as:

  • Managing and fulfilling your orders;
  • Creating and updating your registered account on our Website, if you choose to register one; and
  • Processing and facilitating billing and payment for your orders.

(b) To monitor and analyze the use of our Website and create aggregated statistics regarding this usage;

(c) To personalize your experience on our Website, including identifying your preferences and behavior to better cater to your individual needs;

(d) To improve our Website and products based on the information and feedback we receive from you, as well as based on our analysis of Website usage and product purchases;

(e) For research and development, including using your personal data for testing, research, analysis, and supporting product development (including machine learning);

(f) For customer service, helping us respond more effectively to your inquiries, feedback, and support needs;

(g) For non-marketing communications related to your orders, such as order confirmations and shipping notifications;

(h) For technical and project management purposes;

(i) To maintain the security and integrity of personal data collected via our Website;

(j) To prevent fraud;

(k) For legal proceedings or as required by regulators, government authorities, or official requests;

(l) For direct marketing, but only if we have obtained your consent (see Clause 10 below); and

(m) For other purposes directly related to the above.

4.2 The personal data we collect may not be used for other purposes unless:

(a) You have expressly consented to its use for the relevant other purposes;

(b) The purpose is directly related to the purpose for which the personal data was collected; or

(c) We are permitted to use the personal data for other purposes due to an exemption or otherwise in compliance with applicable laws and regulations.

5. Disclosure Recipients

5.1 We may disclose your personal data to the following parties:

(a) Our employees and officers;

(b) Our subsidiaries and their employees and officers;

(c) Shopify Inc. and its subsidiaries and parent companies, as an IT service provider engaged to manage and maintain the Website and process your orders made through the Website;

(d) PayPal Holdings Inc. and its subsidiaries, as well as other payment processors ("Payment Processors") we may engage to handle payment transactions related to our products or business operations;

(e) Suppliers of our products ("Suppliers") to facilitate the delivery of our products to you;

(f) Other service providers and data processors we engage, including:

  • Administrative service providers;
  • IT service and software providers;
  • Data analytics providers;
  • Data entry and processing service providers;
  • Cloud service providers;
  • Credit reference agencies.

(g) Our insurers and bankers;

(h) Our professional advisors in legal, financial, and accounting fields;

(i) Other companies, organizations, or individuals as required by applicable laws, regulations, legal processes, or government requests, or where disclosure is appropriate due to security concerns, including sharing your personal data to protect against or prevent fraud; and

(j) Other companies, organizations, or individuals as part of negotiations for a merger, sale of company assets, consolidation, restructuring, financing, or acquisition of all or part of our business by or into another company.

5.2 When you make payments to us via Payment Processors, you enter into a contract directly with the Payment Processor and are subject to their terms of use and privacy policies. You should review the Payment Processor’s privacy policies and, if applicable, consent to them at your discretion, as they are not governed by this PICS or our privacy policies.

5.3 If we disclose your personal data to third parties, we will ensure its confidentiality by including confidentiality or other contractual clauses in agreements with third parties with whom we share your data.

5.4 We may disclose your personal data to other parties not described above if we inform you in advance and obtain your consent.

6. Cookies

6.1 Our Cookie Policy is part of this Privacy Policy, under which you may access and use our Website.

6.2 A cookie is a small data file that a website sends to your computer or device when you visit it.

6.3 Cookies are used to improve website functionality, often by recognizing you and remembering important information that enhances your experience (e.g., remembering your preferences).

6.4 We use cookies to:

  • Store technical data to ensure the Website loads and displays correctly;
  • Remember your preferences and information (e.g., username, language, or region);
  • Analyze your navigation on the Website to optimize its design; and
  • Track your behavior and preferences to better understand your interests.

6.5 You can disable or withdraw your consent to cookies via your browser settings.

7. Data Retention

7.1 We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected and longer if required by contractual or legal obligations.

9. Access and Correction

9.1 You have the right to:

  • Request a copy of your personal data held by us, unless exempt; and
  • Request corrections to inaccurate personal data.

10. Direct Marketing

10.1 We may use the personal data we have collected about you to directly market our products to you.

10.2 The types of personal data we may use for direct marketing purposes are:

□ Your full name;

□ Your email address;

□ I do not object to the use of these types of personal data for direct marketing.

□ I object to the use of the types of personal data listed in the selected checkboxes for direct marketing purposes (but not the other types).

10.3 The direct marketing activities we intend to carry out using your personal data include:

□ Information and promotional materials about our products, similar products you have purchased previously, discounts, other promotions, and information about us that we believe may be useful to you;

□ Updates regarding our Website or products; and

□ Seasonal greetings.

□ I do not object to receiving these types of direct marketing activities.

□ I object to receiving the types of direct marketing activities listed in the selected checkboxes (but not the other types).

10.4 If you do not explicitly provide your consent, we will not use the types of personal data for the direct marketing activities described in this Clause 10.

10.5 If we obtain your consent for direct marketing, we may share your personal data for direct marketing purposes with the parties listed in Clause 5.1 above.

10.6 You may request at any time that we stop using your personal data for direct marketing purposes by sending us an email or replying to any direct marketing communication from us with the subject line "Unsubscribe."